Naked Juice: Now exposed to American Markets

            From being sold exclusively on Californian beaches to being produced worldwide, Naked Fruit Juice has come a long way from its humble beginnings in 1983. Following a 2006 change in ownership from the prior owners to the multinational food and beverage corporation PepsiCo, Naked Juice is now distributed nationwide throughout the United States as well as in Canada and the United Kingdom. Despite its expensive pricing, with the cost of a fifteen-ounce bottle ranging between three and four dollars, Naked remains extremely popular with the consumer public. That leaves one question remaining: “Why?”

credit: nakedjuice

            According to most Naked Juice purchasers, the beverage has become such a popular drink due to its ingredients. The name “Naked” is inspired by the product’s composition—namely the absence of artificial flavors, added sugar and preservatives. To complement its natural ingredients, PepsiCo has created different flavors in order to offer its consumers various drinks that focus on specific health aspects such as digestion, protein and reduced-caloric content. The vast amounts of health benefits that Naked Juice yields is but one of the reasons why the beverage flies off the shelves every month.

            Naked supports a wide array of flavors from which to choose, all of which are made by mixing fruits and sometimes vegetables together. For example, the flavor “Green Machine” is a composition of apples, bananas, kiwi, pineapple, and mangos. Naked’s great-tasting flavors and health benefits have been huge selling points for the beverage in American markets and have led to its massive surge in sales over the past few years. However, the great rise in popularity has also led many websites and other food critics to question whether Naked is really as healthy as it claims to be.

            To this end, the writers of thehealthyapron.com conducted their own review of Naked and came to the conclusion that, despite having no major health deterrents, the caloric and sugar content of Naked was considerably high. “Aside from calories, this little beverage offers almost no nutritional value either. That may seem odd for one-hundred percent juice, but look at the vitamins and minerals on the nutrition facts—not much to contribute.”

            While the actual health benefits of its contents may be called into question, Naked customers will continue to buy and consume it. It’s the popular drink in America today, and people will buy it because it’s American to drink Naked!...juice